… and I’d like to give you a little background on my career-long passion for experience design. See, once upon a time, a software entrepreneur hired a novice designer to create his new start-up’s first website — and the rest is my history. My time with Groove Networks was my first foray into designing experiences for varied, specialized sets of users … to try to get inside their heads and figure out how to get them engaged and interested enough to apply for a job at Groove. (Sounds easy enough, but there was a catch: we weren’t allowed to say anything about what the company did). Using chops I already had — an eye for design and typography, creative writing, an ability to see things differently — along with skills I learned on the job — animation, user research, conducting 1:1 interviews — I crafted a unique recruiting experience that raised the bar on the company’s image and more than doubled the number of applicants.

Today I’m a true hybrid: a senior experience designer who creates thoughtful, inclusive UX. A creative strategist and motion designer who can also write really good copy. I’m a life-long book lover – a passion that’s given me a true talent for narrative – and I’ve found that I can apply that skill to so many things: concept development, storyboards, user flows, customer journeys. I love being hands-on — writing, designing, prototyping — but cutting through the clutter is really what makes me tick. And I’m still passionate about delivering empathetic, customer-centered experiences. I’m still on point.